About

Our Beginning

R.ootd began with a search for clothing that felt honest.

Over time, the pull toward trends softened, replaced by a deeper connection to garments shaped by material, process, and the human hands behind them. What resonated were pieces rooted in Indian craft traditions—slow, intuitive, and deeply embedded in place—yet often overlooked in today’s fast-moving fashion landscape.

Having grown up travelling across India and witnessing regional crafts and handloom practices up close, I developed a lasting appreciation for textiles as living heritage. These were not just materials, but stories of time, labour, and community. Trained as an architect, I was naturally drawn to structure, form, and materiality—eventually finding clothing to be another way of building, this time through fabric and craft.

R.ootd emerged from this intersection:
a desire to create modern, wearable clothing while honouring traditional techniques and the communities that sustain them.

— Aishwarya Bobbili

What We Create

At R.ootd, we design thoughtfully made garments rooted in Indian craft and shaped for contemporary life.

Our silhouettes are clean, versatile, and intentional—designed to be worn often and lived in easily. Each piece is guided by balance: between comfort and structure, tradition and modernity, simplicity and detail. These are garments meant to move with the wearer, adapting to real moments rather than fleeting trends.

We work in small batches, allowing us to prioritise quality, craftsmanship, and longevity over volume. Every garment is created with the intention of becoming a lasting part of one’s wardrobe.

Our Process

Our process is slow—by choice.

We source handloom fabrics through organisations connected to traditional craft clusters, ensuring that the time, skill, and labour of artisans are respected and fairly valued. These fabrics are woven patiently, carrying the rhythm, character, and quiet irregularities of the loom.

We collaborate with natural dyeing units that use plant-based, non-toxic colours. The fabric responds organically to this process, resulting in variations in tone and texture—details we embrace as part of each garment’s individuality rather than imperfections.

Most of our pieces are produced in limited quantities or made to order, reducing excess and allowing greater care at every stage of making.

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Handloom & Natural Dyes

Handloom forms the foundation of R.ootd.

The softness of natural fibres, the subtle variations in weave, and the tactile quality of the fabric give each garment its distinct presence. These are not mass-produced textiles, but materials shaped by human hands and generations of knowledge.

Our natural dyeing process relies on traditional techniques and plant-based colours. The result is a palette of nuanced, layered hues that evolve with time—creating garments that feel alive rather than static.

Embroidery as Design Language

Embroidery is an essential part of our design language. Each garment features hand-done embroidery that is thoughtfully placed to add depth, texture, and meaning to the fabric.

Used with restraint, the embroidery appears as subtle highlights, delicate motifs, or quiet surface details that complement the silhouette rather than dominate it. The focus remains on balance and intention—allowing the craft to enhance the garment while keeping it effortless and timeless.

Rooted in slow processes and shaped by human hands, our embroidery reflects a sense of place—layered, resilient, and quietly expressive.

Our Values

R.ootd is built on the belief that luxury lies in intention.

We are committed to:

Supporting handloom and artisan communities
Ethical, small-scale production
Natural materials and responsible processes
Creating garments that feel personal, not mass-made

Our aim is to build R.ootd as a brand that honours Indian craftsmanship while speaking a contemporary, global language—rooted, conscious, and enduring.